QUESTION – how do I present to win?THOUGHT – learn from current affairs TV programmesResearch suggest the popularity of so-called current affairs programmes like A Current Affair and This Day Tonight. While I would argue that such programmes are anything but legitimate current affairs – ratings demonstrate they are very popular.In order to maintain that […]

QUESTION – how do I present to win?THOUGHT – learn from current affairs TV programmesResearch suggest the popularity of so-called current affairs programmes like A Current Affair and This Day Tonight. While I would argue that such programmes are anything but legitimate current affairs – ratings demonstrate they are very popular.In order to maintain that popularity, these programmes constantly evolve to address the changing nature, needs and expectations of their target audience. They are very market focused. One of the changes that have occurred over recent years involves reducing the average length of a story from 6 minutes to 3 minutes – a change made to cater for the shortening attention span of viewers. There is evidence that the attention span of audiences generally are shortening. The fact is, however, the attention span of human beings has always been short – and the current issue for presenters relates to the…