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SHARING KNOWLEDGE, IDEAS AND STRATEGIES tO REDUCE MARKETING COSTS WHILE IMPROVING RESULTS.

Membership of the D. John Carlson network has its benefits!

Member benefits

Examples

A strategic approach to marketing that reduces budgets and boosts revenue
Membership of the D. John Carlson Strategic Advisory network has its benefits

Use the search facility to access a wealth of ideas and consumer insights that will help you develop and implement marketing strategies that are less dependent on expensive advertising and more closely aligned with the needs, wants and expectations of your market – ensuring you can maximise the lifetime value of every customer.

Members also receive:
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  • FREE white papers (IDEAS) providing practical marketing insights
  • The full-back catalogue of blogs and Newsletters – FREE
  • A 10% discount on advisory services
  • FREE webinars addressing issues of your choosing
  • A 10% discount on speaking engagements
  • FREE podcasts both audio and video
  • A 10% discount on content and writing services
Here are some examples of what you can expect
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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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