IDEA 7 INSIGHT The insight this time is mine. I worked in advertising from 1989 to 2013 – arguably the least rewarding period of my life. However, it was certainly a valuable learning experience as I witnessed first-hand the decline of a once powerful industry. The 1990’s – early 2000’s was a time of rapid […]

IDEA 7 INSIGHT The insight this time is mine. I worked in advertising from 1989 to 2013 – arguably the least rewarding period of my life. However, it was certainly a valuable learning experience as I witnessed first-hand the decline of a once powerful industry. The 1990’s – early 2000’s was a time of rapid change for advertising. It was a period during which threats to the existing advertising business model undermined the viability of the industry and questions about its lack of accountability were destroying confidence in the industry. Technology was beginning to erode advertising agency income streams, including commissions on film making, plate making, and printing. Digital technologies were changing the very definition of advertising and how media was purchased. As a result, once expensive processes such as typesetting, photography, and artwork preparation, were becoming simpler, easier, and cheaper. The move away from print, radio, and television advertising…