the ethics of entitlement

It is all too often now that you hear people lament the “AUSTRALIAN SENSE OF ENTITLEMENT”. Right wing reactionaries lament the people on unemployment benefits that they believe see themselves as entitled to those benefits (as huge as they are)– even if they do not want to work. Conservatives lament the single women they believe […]

It is all too often now that you hear people lament the “AUSTRALIAN SENSE OF ENTITLEMENT”. Right wing reactionaries lament the people on unemployment benefits that they believe see themselves as entitled to those benefits (as huge as they are)– even if they do not want to work. Conservatives lament the single women they believe see themselves as entitled to have as many children as they want and continue to collect benefits (which will never cover the costs). Politicians in general are becoming increasingly concerned about what is see a sense of being entitlement to ‘middle class welfare’ (a term I am yet to hear well defined) Left wing revolutionaries lament the entitlement that Australian corporations are seen to have to maximise profitability and employ who they want to achieve those profits (even when it is profit that makes the current economic system work). I lament the idea that seems…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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