Statistica reports that in 2019, 66% of people on the planet over 65 years of age are active internet users. Another study published by Verto found that 31% of Baby boomers actively shop online. Another study found that 66% of people 50 – 64 years of age and 47% of people over 65 years of […]

Statistica reports that in 2019, 66% of people on the planet over 65 years of age are active internet users. Another study published by Verto found that 31% of Baby boomers actively shop online. Another study found that 66% of people 50 – 64 years of age and 47% of people over 65 years of age are active users of social media These findings fly in the face of suggestions made to me by many business-people that older people tend not to use the internet, shop online, or engage with social media. Nothing could be further from the truth. This is highlighted in study after study. Despite the evidence, many still do not believe it. Certainly, Baby Boomers got off to a slower to start in terms of e-commerce, social media, and the range of things they use the internet for, however, in 2019 they are the fastest growing segment…