A$150 billion plus and growing   evolve your brand as the market evolves The Professor of Clinical Marketing at NYU, and one of the world’s leading experts on branding, recently predicted that 10 years from now there will only be two categories of brand – luxury and retail. He is predicting the end of branding […]

A$150 billion plus and growing   evolve your brand as the market evolves The Professor of Clinical Marketing at NYU, and one of the world’s leading experts on branding, recently predicted that 10 years from now there will only be two categories of brand – luxury and retail. He is predicting the end of branding as we know it. That said, as of October 2018, there is still considerable merit in building a strong brand – whether it be a personal brand, a product brand, or a corporate brand. But how do you build the optimal brand? This is the last of 5 thoughts addressing this question.The Google brand has been valued at A$150 billion. Some valuations are much higher than this. Some estimates suggest that Google is currently the world’s most valuable brand. Whatever the precise value, the goodwill associated with the Google brand is staggering. Experts, including Scott…