Maximising performance requires developing and implementing unique strategies based on hard data and adapted to the specific requirements of the organisation and its markets—in a world where the competition and market become more sophisticated and aggressive every day.
This is a world where there is no certainty, intuition is unreliable, relying on correlation is naive, everything is nuanced, and informed objectivity is essential.
For 30 years, I have worked with government, the private sector (including small, medium, and large businesses), and individuals across Australia to identify opportunities and strategies that will maximise ROI and performance more generally.
As a researcher, I gather the data required to quantify opportunities and the strategies that will realise those opportunities.
As a strategist, I work with clients to develop cost-effective, data-driven, customer-centric strategies that will be fully implemented.
As an advisor, I work with clients to develop implementation processes and systems that support implementing optimum strategies.
As a director, I bring lateral thinking, consumer insights, strategic thinking, a long view, and an in-depth understanding of consumer behaviour.
As a speaker, I share my knowledge and leverage my writing and presentation skills to empower individuals to maximise their performance.
My academic background is in psychology, education, and business. I sit on several boards..
I prefer to work on a fixed fee basis so clients can confidently budget.
Without exception, I say it as I see it.
I am always up for a pot of tea and a chat..