Back81% of sales happen after 7 or more interactions Unfortunately, most of the data relating to conversion rates relates to online conversion rates. That said, while the numbers for online conversion rates may vary from offline conversion rates, most of the principles driving conversion and the importance of maximising the conversion rate does not. One […]
81% of sales happen after 7 or more interactions Unfortunately, most of the data relating to conversion rates relates to online conversion rates. That said, while the numbers for online conversion rates may vary from offline conversion rates, most of the principles driving conversion and the importance of maximising the conversion rate does not.One study of online conversion rates found that 81% of sales happen after 7 interactions with a business and 40% 0f businesses report a conversion rate of less than 0.5%. Not only does this highlight the low conversion rates online – but it also serves to highlight the importance of conversion rates. Most businesses – online and offline would benefit from an increase in conversion rates – and all businesses should prioritise conversion rates over enquiry rates.A client once told me that because of a decline in sales – he needed to increase his advertising spend. After…