opportunity 49 of 150 Human beings, and therefore consumers, are more complex than you may think. These complexities can create problems for marketers, but they can also create opportunities – if they are well understood and embraced. This week we will address more of these complexities and the opportunities they create. I have previously highlighted […]

opportunity 49 of 150 Human beings, and therefore consumers, are more complex than you may think. These complexities can create problems for marketers, but they can also create opportunities – if they are well understood and embraced. This week we will address more of these complexities and the opportunities they create. I have previously highlighted the example of two people, one left leaning and the other right leaning, watching the Prime Minister give a speech. They each hear the Prime Minister’s words and indeed see the Prime Minister, very differently. Further, there is very little in the way of facts that can change that. The person who does not agree with the Prime Minister can be presented with all the facts in the world – but will never ‘see the light’. Indeed, he or she is shut off to the facts. The fact is, due to closing off emotionally, the…