4 key drivers of unconscious behaviour Did you know that one of the main reasons human beings tend not to be attracted sexually to a member of their own family is smell? Perhaps the most interesting aspect of this little-known fact is that we are not even conscious of the way our family members smell […]

4 key drivers of unconscious behaviour Did you know that one of the main reasons human beings tend not to be attracted sexually to a member of their own family is smell? Perhaps the most interesting aspect of this little-known fact is that we are not even conscious of the way our family members smell (in the main). The effect of smell on our lack of sexual attraction to family and, conversely, our attraction to other people is largely unconscious. If you asked people – why they are not attracted to family members – few would cite smell. Without knowing why, I have never liked shopping in Woolworths. It was only recently after lengthy pondering and discussions with others that I realised that I don’t associate the corporate colours or the store presentation of Woolworths with cleanliness.  I have since started shopping in Woolworths occasionally – with the same level…