advertising junk

I was listening to a debate this week on ABC 4 (about the only TV station worth watching) on the growing concerns about the advertising of junk food. I have earned a very good living over the years from advertising and related pursuits and in that time have formed a very firm view on this […]

I was listening to a debate this week on ABC 4 (about the only TV station worth watching) on the growing concerns about the advertising of junk food. I have earned a very good living over the years from advertising and related pursuits and in that time have formed a very firm view on this subject, and it is a view based entirely on ethics. In my humble view, it is unethical to actively promote junk food to children or alcohol to anyone. We should not be encouraging people, and in particular children, to consume things that are very bad to their health. To me, this is black and white. It is an entirely moral issue. What is more I would add gambling into the mix. The arguments against this position are essentially four fold; – People have the right to consume these things – If it is legal we…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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