Advisor – Director – Strategist
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ADVICE

Ensure objectivity.

Subjectivity has no place in strategic planning or business in general. Maximising objectivity involves basing all strategies on data, embracing the parameters in which the strategy must be implemented and implementing the tools to enable accountability.

I work with clients to gather and leverage data, develop strategies and then support implementation and accountability, providing advice as required. My services include:

  • Marketing management.
  • Mentoring.
  • B2B business development.
  • Marketing audits.
  • Conversion rate systems. 
  • Average sale and margin reviews.
  • Repeat business systems.
  • Referral systems.

Core considerations include the following:

  • Objectives and budget.
  • Agreed strategy and implementation plan.
  • Capabilities and resources of the business.
  • Culture within the business.
  • Gathering the data to ensure accountability

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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