3 problems to solve and 3 needs to exploit Psychologist Hugh Mackay suggests that one of the key drivers of human behaviour is the need for something to happen. He suggests that people are constantly want and waiting for something to happen. I would argue that to a very large extent he is right. Consumers […]

3 problems to solve and 3 needs to exploit Psychologist Hugh Mackay suggests that one of the key drivers of human behaviour is the need for something to happen. He suggests that people are constantly want and waiting for something to happen. I would argue that to a very large extent he is right. Consumers like all people are constantly looking for something to happen that will: Relieve boredom Relieve frustration Eliminate fear Most people have an aversion to boredom and many people are looking for something to happen to relieve that will relieve that hat boredom, and they are prepared to pay for it. Do you relieve boredom? Most people find themselves frustrated at times and crave things happening that frustration, and they are prepared to pay for relief of that frustration. Does your product relieve frustration? Most people experience fear of the future along with fear of the…