All Posts By digimon

and who do you want to listen – 3 recommendations Identifying the social media channels most useful for communicating with your target market is important. Indeed, it is central to maximising the return on the investment in social media. In doing so however, it is essential to bare two things in mind: Your customers are not the ...

listening on social media beats talking every day – 3 recommendations Social media is so often seen as an avenue for talking with – or should I say AT people. Even where there is engagement, that engagement is so often superficial. I have already written about how this is approach is contrary inconsistent with the major opportunity ...

control what you can control and do it well – 3 recommendations I am sure we all remember the proverb – ‘God give me the serenity to accept what I cannot change, the courage to change the things I can and the wisdom to know the difference’. These immortal words of Reinhold Neibuhr, carry a great ...

at least until you have defined your strategy – 3 recommendations There seems to be a widely held belief that having a social media presence is a good thing. This is not necessarily the case. Having a social media presence can be a good thing – but it is not necessarily a good thing. Very often, a ...

a bigger audience but the same principle – 3 recommendations There is nothing more important in business than relationships. Relationships are central to the success of B2C businesses and absolutely essential in B2B communication. Almost every successful business person I can think of is good at building relationships with the right people – customers, potential customers, stakeholders, ...