All Posts By digimon

GREY HAIR MEANS BUCKS

THE AGING POPULATION REPRESENTS THE BIG OPPORTUNITY – 3 OBSERVATIONS Governments are concerned about aging populations. The pressures this will put on aged care costs, social services, and health care is staggering, and it will grow and grow. The cost to government will be enormous. At the same time, the opportunities for business will be enormous. Despite the ...

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GLOBALISATION – THE DOUBLE EDGED SWORD

WITH EVERY OPPORTUNITY COMES NEW DEMANDS – 3 OBSERVATION A great deal has been written about the fact that business is becoming increasingly global. Globalisation is now a fact of life, and the trend towards it is accelerating more and more rapidly. As markets become more global, and technology advances, the opportunities for your business grow. If ...

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IT IS TIME TO CUT COSTS

AND YOU CAN CUT THEM AS SAVAGELY AS YOU LIKE – 3 OBSERVATIONS I was for a number of years on the board of a government trading enterprise (GTE) which was on a number of occasions instructed to cut marketing costs. The rational was that the government needed to rein in spending. On each occasion ...

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WORKING FOR THE BAD GUY

SHOULD WE BE MORE SELECTIVE IN WHO WE WORK FOR? 5 QUESTIONS I recently completed a survey for a client in which their clients were asked what they like most and least about my client. One of the more common factors cited was – allocating the right team to each and every project. They appreciated the recognition ...

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MAKE IT EVEN SIMPLER STUPID

PEOPLE WILL NOT GIVE YOU THE TIME TO DEAL WITH COMPLEXITY – 3 OBSERVATIONS Have you ever watched the news on commercial television? I am afraid that I can’t. I find the ABC news shallow enough these days. I would smash the television ahead of enduring 16 minutes of commercial television infotainment punctuated by 14 minutes ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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