All Posts By digimon

THE ETHICS OF DOUBLE STANDARDS

ARE WE AS BAD AS THEY ARE? We all know of businesses we believe had behaved unethically – perhaps VW misleading authorities on fuel emissions or Optus engaging in false advertising or the Commonwealth Bank behaving badly on Super or Coles screwing suppliers. Most of us have deal with businesses that have behaved unethically – buying a ...

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YOU ARE CURRENT OR IRRELEVANT

NO ONE CARES ABOUT YESTERDAY’S NEWS – 3 OBSERVATIONS I have heard the X and Y generations described as the ‘NOW’ generations. They certainly are NOW generations – but, increasingly, so are the rest of us. We want everything now! We have a rapidly diminishing interest in what happened yesterday, let alone what happened a week, ...

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OUR FUTURE IS MOBILE

THE MOST MOBILE CREATURES ON EARTH ARE INCREASINGLY SO – 3 OBSERVATIONS One of the main features that distinguish animals from plants is mobility. Plants are not mobile. – and humans are perhaps the most mobile animals on earth. What is more, humans are becoming increasingly mobile – and they are taking this mobility for granted. ...

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UNETHICAL 9

IS MONEY MORE IMPORTANT THAN CHILDREN AND ETHICS? – 5 QUESTIONS The recent debate regarding Channel 9 and 60 Minutes in Lebanon has raised again the issue of cheque book journalism. It is an important debate. More important however is one about the ethical responsibilities of businesses in general in their pursuit of the mighty dollar. I ...

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RETAILING WILL BECOME SEAMLESS

OMNICHANNEL RETAILING WILL RAPIDLY BECOME THE NORM – 3 OBSERVATIONS My last article discussed the rapid anticipated growth of e-commerce. Some estimates suggest that 50% of all retailing will be online by 2030 – a prediction I see as more than realistic. This will not however see the end of bricks and mortar retailing - which by ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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