All Posts By digimon

SPRUIKING IS NOT COMMUNICATING – AND NEITHER IS ADVERTISING – 3 OBSERVATIONS I recall, as a kid, being told that you have two ears and only one mouth because listening is twice as important as talking. While I question any statement that suggests a level of determinism, or that anything was meant to be one way ...

THE BIG ETHICAL CHALLENGE IN AUSTRALIA – 7 KEY QUESTIONS The short sighted John Howard once said that ‘we cannot fix the environment at the expense of the economy’. Annastacia Palaszczuk and her government recently approved the Adani coal project on the basis that it is good for the economy, despite claiming to be environmental advocates.   A ...

DON’T TALK TO US – TALK TO ME – 3 OBSERVATIONS Have you ever received an invitation from someone you don’t know to connect with them on Linked IN? I most certainly have. Do you find you tend to respond differently if the invitation comes with a request tailored to you rather than the standard default ...

AUSTRALIAN BUSINESS IS YET TO EMBRACE THE POWER OF THE TRIBE – 3 OBSERVATIONS A couple of years ago, I attended an AFL game between Fremantle and Collingwood. This was one of the more memorable experiences of my life. I learned three things: Sitting through 100 minutes of football is not easy for me. Fremantle – ...

AUSTRALIAN BUSINESS IS YET TO EMBRACE THE POWER OF RELATIONSHIPS – 3 OBSERVATIONS This is the first of a series of articles on trends in 21st century marketing. It is perhaps a curious place to start given that in many countries, including Australia, focusing on relationships as a marketing priority is yet to become a trend. Indeed, ...