All Posts By digimon

CHANGE YOU ATTITUDE

CREATE A CULTURE THAT DELIVERS INNOVATION – 3 OBSERVATIONS It is often said that the United States is the most innovative nation on earth. Whether or not that is true, one thing is certainly true - few countries commercialise more innovations than the United States. It is also clear that the United States has a better ...

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INNOVATION IS NO JUST…

THINK MORE BROADLY - 3 OBSERVATIONS I have already commented on the tendency for business to think of innovation, and in particular disruption, as being about technology. There is a lot written about digital disruption and technological innovation when, in fact, much of the more successful innovation over recent years has not been digital and much ...

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IF IT AINT BROKE – FIX IT

IGNORE IGNORANT POLITICIANS – 3 OBSERVATIONS There are few politicians I respect less than John Howard, the one-time Prime Minister of Australia. My lack of respect stems not so much from his politics as it does from two ignorant statements he made: You cannot fix the environment at the expense of the economy ‘If it ain’t ...

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DON’T DIRECT INNOVATION

STOP TALKING AND START LISTENING – 3 OBSERVATIONS Over recent years I must have spoken to a hundred or more start-ups promoting ideas they thought were innovative and potentially disruptive. While many of the concepts presented were innovative few were potentially disruptive (on the basis that disruption is by definition - -innovations the make a product more ...

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TALK IS CHEAP

IT IS NOT FREE, BUT IT IS CHEAPER THAN ADVERTISING – 3 OBSERVATIONS I love my car. I will probably never sell it. I will certainly buy a new one, but I have no intention of selling the old one. My car is a 2002 Jaguar XJ8 which I purchased new in 2002 (surprisingly enough). For me, ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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