BackBETTER ALMOST ALWAYS BEATS CHEAPER – 3 OBSERVATIONS In 2016 many businesses are obsessed with price as the primary driver of sales. Indeed, given their similarity, many products seem to compete on no other criteria. The project home market is a great example of this. All the houses are the same, so price becomes the differentiator. There ...
EXCELLENCE – HOW?
IT IS NOT EASY, BUT IT BEATS BURNING CASH – 3 OBSERVATIONS Excellence and even a commitment to it are easy to talk about but very difficult to achieve. However, it is well worth achieving. In most cases, it is much more efficient and cost effective to address excellence than to continue to burn cash on ...
WHAT IS EXCELLENCE?
MOST BUSINESS DONT SEEM TO HAVE A CLUE! – 3 OBSERVATIONS Rolls Royce and Bulgari might argue that ‘excellence’ is all about ‘quality’ and, in their case, it may well be. Ferrari and Oracle might argue that excellence is all about ‘technology’ and, in their case, it may well be. Apple and Samsung might argue that excellence is ...
FORGET WORD OF MOUTH
MOST BUSINESSES TALK ABOUT IT, BUT FEW CAN RELY ON IT – 3 OBSERVATIONS If I had a dollar for every client who has told me that word of mouth is central to the success of their business, I would be a wealthy man. Most business people seem to think that word of mouth is an ...
LET’S GET ETHICAL
ETHICS CAN BE A GREAT MARKETING TOOL – 3 OBSERVATIONS The Financial Times defines ethical marketing as, ‘a process through which companies generate customer interest in products/services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions. All aspects of marketing are considered, from sales techniques ...
