All Posts By digimon

NOT ALL LEGAL PRODUCTS SHOULD BE ADVERTISED – 3 OBSERVATIONS There are people who run the argument that if a product is legal, then it should be legal to advertise it, or at least, brands that offer it. Smoking, alcohol, and junk foods, are typical areas of controversy in this regard. I would argue that very few ...

SOME BUSINESSES SEEM TO HAVE NO IDEA – 3 OBSERVATIONS In 2015, Optus presented ‘integrity’ as one of its core values. In that same year, Optus was found guilty of placing misleading advertising on our television screens and in our newspapers – something that hardly smacks of integrity. Ian Narev, chief executive of the Commonwealth Bank, was ...

IF I SAY YOU ARE UNETHICAL - THAT IS EXACTLY WHAT YOU ARE – 3 OBSERVATIONS If I say you are unethical – you are unethical. If I say you are ethical, that is what you are. If I say you are somewhere in between, you are somewhere in between! But who am I to judge? Well, I ...

BUSINESSES HAVE FAR BIGGER RESPONIBILITIES – 3 OBSERVATIONS I love the way that Coca Cola, as part of its corporate social responsibility programme, donates thousands of dollars each year to children’s sport in Australia. After utilising children’s television viewing time to encourage the consumption of a drink that has 13 teaspoons of sugar in each can, ...

BEING TRUSTWORTHY IS NEVER ENOUGH – 3 OBSERVATIONS Whether we are discussing an individual or a business – being trustworthy is important, but it is never enough. It is only a start – important, but just a start. Every purchase ever made, every relationship ever established, and every referral ever provided was based not on reality, but ...