All Posts By digimon

KILLING YOUR BUSINESS ONLINE

SOME CONSIDER SERVICE AS A SECONDARY ISSUE – 3 OBSERVATIONS I talk to numerous people who fail to grasp the importance of service online. Online business is NOT all about price. Service is important, and research suggests that it is a very real potential differentiator. A recent international study rated Amazon 9th in the world in terms of ...

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KILL YOUR BUSINESS OVER THE PHONE

WHEN SAVING MONEY CAN BE VERY EXPENSIVE – 3 OBSERVATIONS I hate the telephone, and this should be born in mind in reading this missive. I use it reluctantly and only as a matter of necessity. That said, I can think of few tools that can be more potent in making or breaking a business – especially ...

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DON’T RELY ON COMPLAINTS

YOUR SERVICE SUCKS – BUT WILL THEY COMPLAIN? – 3 OBSERVATIONS It is essential to have an efficient complaints management system. Every business slips up, and the manner in which a business addresses a slip up can be the difference between a good outcome and a bad one. Indeed, an effective response to a complaint can ...

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YOU DON’T DEFINE GOOD SERVICE

YOU MAY NOT EVEN KNOW WHAT GOOD SERVIVE IS – 3 OBSERVATIONS I do go on a lot about service but it is so important and can so easily be a strategic competitive advantage – particularly in Australia where service standards are so low. Service is also so often a source of lies that in turn damage ...

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NO MORE BRAND LOYALTY

BLAME THE BUSINESS, NOT THE CUSTOMERS – 3 OBSERVATIONS There is so much talk these days about the demise of brand loyalty. There are those who seem to think that brand loyalty is a nothing but a distant memory – often blaming this phenomenon on increased price consciousness. The fact that brand loyalty has diminished is well ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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