BackTHE CONSUMER ULTIMATELY DETERMINES THE RIGHT ATTRIBUTES – 3 OBSERVATIONS I have been involved in numerous meetings where the developer of a product or service has explained to the marketing team - the attributes of a product, and which of those attributes will have greatest appeal to the market. I have no doubt that the developer of ...
DEFINING THE OPTIMAL PRODUCT
THE OPTIMAL PRODUCT WILL DELIVER LOWER COSTS AND THE BEST RETURN – 3 OBSERVATIONS It is all well and good to talk about the importance of focusing on the product, but what are the keys to offering the optimal product? It could be argued that the keys to offering an optimal product are numerous. I would, however, ...
IT IS IMPORTANT TO GET THE PRODUCT RIGHT
THE RIGHT PRODUCT OFFERING CAN SAVE BUSINESSES A FORTUNE - 3 OBSERVATIONS For many businesses, advertising, and more broadly, external communication, is one of their largest expenses. Communication is most often the greatest marketing expense and, after wages, the largest overall expense for many businesses. It is, therefore, interesting to consider three very different and very large ...
TWO BUSINESS CAN SELL THE SAME GOODS BUT A DIFFEENT PRODUCT
MANY BUSINESS PEOPLE DO NOT KNOW WHAT CUSTOMERS ARE BUYING - 3 OBSERVATIONS I would argue that Myer and David Jones in Australia sell pretty much the same range of goods but a very different product. I would argue that when you buy a pair of Levi jeans from Myer, you are buying a very different product ...
I AM NOT A PLANT – BUT…..
LEVERAGING THE POTENTIAL OF PERSONAL GROWTH TO DRIVE PROFITS – 3 OBSERVATIONS The third largest industry in Australia today is education. Education is also one of Australia’s biggest exports. One of the fastest growing online industries in the world today is education – with open universities and a myriad of online courses now available to people all ...
