All Posts By digimon

LEVERAGING A PERSONAL SENSE OF SIGNIFICANCE TO DRIVE PROFITS – 3 OBSERVATIONS Each election in the United States, where voting is not compulsory, between 30% and 60% of people just don’t vote – and no amount of letter will get them to the ballot box. In recent elections this effect has been reversed in some areas – ...

LEVERAGING THE NEED TO CONNECT TO DRIVE PROFITS – 3 OBSERVATIONS Psychologists have found a direct relationship between loneliness and life expectancy. Periods of prolonged loneliness can shorten life expectancy by up to 14 years according to recent research. Neurologists have found that the need for human to connect, like all mammals is hard wired in the ...

REALISING THE POTENTIAL OF VARIETY TO DRIVE PROFITS – 3 OBSERVATIONS In my last article I addressed the attraction to certainty and the lengths they will go to in order to avoid uncertainty. In this article I will address the issue of variety – which might be seen by some as the antithesis of certainty. Of course ...

LEVERAGING CERTAINTY TO DRIVE PROFITABILITY – 3 OBSERVATIONS These days only 15% of Australians go to church once a month or more. At the same time, around 85% of Australians identify with a religion. While they are reluctant to embrace they want to believe in God – or some form of Deity. In the United States 30% ...

THIS IS WHAT I HEAR WHEN PEOPLE TALK ABOUT BEING CUSTOMER FUCUSED Just about every test book you can read about marketing talks about the importance of being customer focused. There are any number academic papers extolling the virtues of customer focus. One could argue that ‘customer focus’ is one of the most common marketing ‘buzz-phrases’ ...