BackSELECTIVE IMPLEMENTATION CAN BE AS BAD AS NO IMPLEMENTATION Shall we continue with the political stories in the vein established earlier in the week? Yes, I think so! Some years ago the Labor Government in Australia engaged Ken Henry to undertake a review of Australia’s tax system and develop a strategy for making it fairer and more ...
STRATEGY SHOULD BE DRIVEN BY THE CUSTOMER
GREAT STRATEGY MANAGES CUSTOMER BEHAVIOUR I will continue with the political analogies – since no group personifies what is wrong in business and society than our politicians. To their credit politicians are very good at developing strategies when issues or opportunities arise. At the very least – they are very good at having their staff develop such ...
WHAT DOES OPTIMAL PERFORMANCE LOOK LIKE
NO WHERE NEAR ENOUGH BUSINESS PEOPLE CAN RESPOND ADEQUATELY TO THIS QUESTION Following on from yesterday’s article, here is another political analogy. I have sat on the boards of a number of GTEs (government trading enterprises) and there is an expectation of such boards that they set clear objectives for the years ahead and use these objectives ...
A MARKET IS A COLLECTION OF INDIVIDUALS
TO EXCEL WE MUST UNDERSTAND MORE THAN THEIR HOMOGENEITY I was once very involved in politics. I had then a lot more faith in politicians than I do today. For me so many lack so much in terms of sincerity and credibility. The phrases that makes me question the credibility of politicians include – “What Australian’s want ...
WHO DOES THE THINKING IN YOUR BUSINESS?
WHO’SE INPUT DO YOU TAKE INTO ACCOUNT IN MAKING MARKETING DECISIONS? In most business I know – marketing decisions are made by the marketing manager, CEO and or board on the basis of information gathered by them and thinking undertaken by them. This is despite the fact that in most cases they have little contact with customers, ...
