BackTHE WORLD OF DIGITAL MARKETING JARGON At school I was taught that the objective of talking was to communicate – pass on to another an understanding of your ideas, thoughts, feelings, information or news. At university I was taught that communication is a key component of marketing. Since then I have learned that people in marketing and in ...
STOP TALKING AND START COMMUNICATING
BARKING AT AN AUDIENCE – REGARDLESS OF HOW CREATIVELY – IS NOT COMMUNICATING Ain’t Google grand! There is not much you cannot search these days. That does not mean of course mean that the answer Google profits is correct, and in the case of a definition of the word ‘communication’ Google was wrong! Google defined communication as ...
I DON’T EXPECT MUCH OF YOU!
YOU HAVE NEVER TOLD ME HOW AND WHY I SHOULD EXPECT MORE Marketing gurus talk a lot about brand and branding. This is an area of business and society in general that attracts a great deal of interest and a number of gurus. I am interested but lack the genius required to be a guru. Despite all of ...
SACK YOUR ADVERTISING AGENCY
IF THEY TELL YOU THEY ARE IN THE MARKETING BUSINESS Okay, that might be a bit extreme. No doubt, some advertising agencies table in marketing and those that are not might still be very good at advertising. The point I am making here is that marketing and advertising are not the same thing. Advertising is only a ...
WHY WOULD I LISTEN TO YOU?
WE HAVE BECOME VERY GOOD AT SELECTIVE ATTENTION You often hear advertising people suggest that radio is the most intrusive media – and in my view it is. What they are saying is that radio is the media in which selective attention applies the least. ‘Selective attention’, a concept drawn from psychology, is all about the capacity ...
