BackTHAT IS OFCOURSE UNLESS YOU ARE A SCIENTIST AND NOT A BUSINESS PERSON In researching my more than 400 blog articles this year, I have read a great deal of research by some brilliant scientists – and in particular behavioural scientists – some of whom have won Nobel Prizes. It has been both informative and a privilege. During ...
PISS OFF THE ADVERTISING AGENCY
YOU ARE ALMOST CERTAINLY SPENDING TOO MUCH ON COMMUNICATION In my experience more businesses that not are spending too much on advertising, believing the self- serving crap that commission earning advertising agencies are telling them. Have you ever noticed that the solution to every issue delivered to an advertising agency involves: New creative? More media? A combination ...
TELL THE BLOODY TRUTH
NO ONE LIKES A LIER – NO ONE TRUSTS A LIER If hyperbole do not brand a business untruthful – it certainly brings into question its credibility and sincerity. You see – no one believes all of that hyperbole or those terrible platitudes anymore – and if they do not believe them – the use of them ...
CUT THE CRAP
COMPLEXITY IS THE CRAP AND TOO MANY MARKETERS EMBRACE IT! I have been to lectures, read long articles, endured poorly written books and sat through boring debates on the definition of the words ‘BRAND’ and ‘BRANDING’. I have concluded that presenting the concept of branding as complex is in the best interests of marketing consultants, advertising agencies ...
I WILL NOT USE THAT COMPUTER
ONLINE SHOPPING IS CHANGING AND THAT MEANS CHANGES FOR RETAILERS Despite all of the hype about the use of mobile technology in online shopping, the majority of online shopping still involves a desk top computer or laptop. But, this is changing and changing fast. In 2010 about 2% of online purchases were made on a mobile device. ...
