All Posts By digimon

SHOPPING PATTERNS ONLINE AND OFFLINE ARE VERY DIFFERENT I go into shopping centres as infrequently as possible. I hate them. I certainly avoid going into shopping centres on Thursday nights, Saturday mornings or Sunday afternoons – because that is when they are at their busiest. At those times I find shopping centres hideous environments. In addition to ...

THE REALLY INTERESTING QUESTION IS WHY CONSUMERS SHOP ONLINE There is perhaps nothing more important than understanding why consumers shop online. This provides an important insight into what they are looking for and what an online retailer should offer. I would argue that there are at least two important questions here: Why shop online rather than offline? ...

I WISH I HAD A DOLLAR FOR EVERY TIME I HEARD THAT One of the biggest mistakes that can and all too often is made in marketing is believing that other people think like you do or will do what you do. If I had a dollar for every time a business person has said to be ...

FEW BUSINESS PEOPLE SEEM TO KNOW WHO SHOPS ONLINE Even businesses with a high quality online shopping presence seem to have miss-conceptions about who does and does not shop online. So who does shop online? The facts are – about 94% of Australians have internet access and about 75% of then have shopped online once with some ...

EVERYONE APPRECIATES SINCERE APPRECIATION This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Thank you is an important word. Unfortunately it is not said often enough or with the sincerity required. How often have you completed a transaction as a customer and not have the representative of the business thank you for your ...