BackWHEN A CUSTOMER HAS A PROBLEM DOES FAULT REALLY MATTER? This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Every business makes a mistake. Every product fails sometimes. Every staff member lets a customer down sometime. That is life. That is all part of the imperfection inherent in being human. What is more ...
YOU ARE STILL NOT LISTENING TO ME
HOW CAN YOU POSSIBLY ADDRESS MY NEEDS IF YOU DON’T KNOW WHAT THEY ARE? This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. It is very often very easy to determine what it is that a customer needs and wants. What is very often very much more difficult is giving the customer ...
YOUR ATTITUDE SUCKS
HOW OFTEN HAVE YOU THOUGHT THAT ABOUT A SALESPERSON BEFORE GOING ELSEWHERE? This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Have you ever had that experience where you know that the person you are talking to at a business really does not want to talk to you? I can think of many ...
MY TIME IS MORE IMPORTANT THAN YOURS
HOW DARE BUSINESSES THINK THEIR TIME IS MORE IMPORTANT THAN MINE This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Do you ever get the feeling that most of these efficiency initiatives or labour saving devices, so often presented as being for YOUR convenience, take up your time, save you nothing and ...
MINE IS WORTH MORE THAN YOURS
CONSUMERS SEE MORE VALUE IN SOMETHING THEY OWN – NO MATTER ITS TRUE VALUE Richard Thaler, classical economist turned behavioural economist, coined the phrase – the endowment effect. The endowment effect occurs when a person values a product more when they own it than when they do not own it. The relative value of a product owned ...
