All Posts By digimon

WHAT ABOUT LINKED IN?

3.6 MILLION ACTIVE USERS IN AUSTRALIA – MOST DRAWN FROM A NARROW DEMOGRAPHIC Reliable reports suggest that Linked In has 3.6 million members in Australia. Other reports suggest this number is as high as 5.6 million. Internationally Linked In is understood to have 332 million members. In Australia this membership comprises: Employee pages – 33% Company pages – ...

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HAVE YOU EVER USED TUMBLR?

4.2 MILLION AUSTRALIANS ARE ACTIVE USERS OF THIS GROWING SOCIAL MEDIA CHANNEL Tumblr is now the fourth most used social media channel in Australia at 4.2 million active users, while worldwide the number of active users has now past 420 million – some 42% of which are in the United States. A channel ideal for sharing photographs ...

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IS INSTAGRAM THE NEXT BIG THING?

5 MILLION ACTIVE USERS IN AUSTRALIA AND GROWING I don’t hear many business people talking about Instagram, which is a concern given its growing influence in the social media space. It is the fastest growing photograph and video sharing social media channel in Australia and around the world. Some 5 million Australians are now active users of ...

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Will YouTube Kill TV?

13.9 MILLION ACTIVE AUSTRALIAN USERS AND GROWING YouTube is often not considered when thinking about social media channels. It is, however, one of the most important social media channels with 13.9 million active users in Australia alone. Indeed, the statistics regarding YouTube are phenomenal: 1 billion active users world wide 4 billion videos posted each day 6 ...

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EMBRACE THE POWER OF SUPERFICIAL FACEBOOK

14,000,000 ACTIVE AUSTRALIAN USERS – AND GROWING This week, each THOUGHT OF THE DAY with deal with one of the high profile and more effective social media channels. FACEBOOK remains the number one social media channel in the world with some 1.5 billion active users world-wide – 14 million of which are in Australia. Some 12 million ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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