BackIT IS ESSENTIAL TO REINFORCE A BEHAVIOUR TO CREATE A HABIT Have you ever had a phone call from a charitable telemarketer during which the caller said ‘Thank-you for giving last year – can we count on your support again this year’? Have you ever followed this experience up by thinking ‘I don’t remember giving last ...
WHAT IS IN IT FOR ME?
I WILL NOT BUY IF THEV REWARD IS NOT BIG ENOUGH AND WILL NOT BUY AGAIN IF IT IS NOT DELIVERED I was for three years the Chairman of Days of Change, an organisation encouraging people to live more sustainably. While we had some success, I was consistently concerned about the number of caring people we ...
WHAT WILL PEOPLE SAY IF I BUY YOUR PRODUCT?
WHAT OTHERS SAY AND WHAT I THINK OF ME ARE IMPORTANT TO ME. I am amazed when I see advertising telling young people not to drink of drink so much that they get drunk – without telling them how. I research this issue about three years ago and found that the greatest barrier to young people drinking ...
WHY CHANGE YOUR BEHAVIOUR IF IT IS NOT EASY?
CONVENIENCE AND CONFIDENCE ARE KEY DRIVERS OF BEHAVIOUR THAT CAN HELP CHANGE HABITS More than 70% of Australians shop online. Online sales are now around 8% of total retail sales in Australia. Unfortunately 45% of all online sales in Australia are from businesses and websites based outside of Australia. Research suggests that while price impacts on the ...
WHAT DO YOU WANT AND WHY DO YOU WANT IT?
TO BEHAVE AS YOU WANT, I HAVE TO KNOW WHAT YOU WANT AND WHY I am on the board of FOODBANK in Western Australia. Foodbank in Western Australia feeds breakfast to 17,000 school children each and every week – and an additional 5.6 million meals a year across the state. This is an amazing story. Even more ...
