BackTHE LINE BETWEEN ACHIEVABLE AND UNACHIEVABLE, REASONABLE AND UNREASONABLE IS BECOMING BLURRED When I left home, my expectation was for a cheap old house that I could share with two or three mates – and a car that would get me from A to B. When my son left home his expectations were for a 2 bedroom ...
DO YO SEE WHAT I SEE?
MY REALITY IS BASED ON MY PERCEPTION. SO IS YOURS! It is a comforting feeling for some that they know the facts about the products or services they are purchasing – or not purchasing (as the case might be). The truth is however, few of us know the facts. Few of us have the inside knowledge we ...
DO YOU KNOW WHAT I WANT?
WHAT I WANT SEEMS TO CHANGE FROM DAY TO DAY. CAN YOU UNDERSTAND WHAT I DON’T? Do you really know who you are and what you want? Do you find that what you think you want varies from day to day and circumstance to circumstance? Do you have days when you embrace balance in life and other ...
IS AGE RELEVANT?
MARKETERS CAN NO LONGER RELY ON THE TRADITIONAL STAGES OF LIFE. It was Shakespeare who wrote about the ‘Seven Ages of Man’ – the helpless infant, the whining schoolboy, the emotional lover, the devoted solder, the wise judge, the clueless old man and the corpse. I would argue that in so far as this has relevance to ...
WHAT IS MALE AND FEMALE?
DO GENDER STEREOTYPES STILL HAVE A ROLL IN MARKETING? I recall my first lecture in statistics in my first year of university. The lecturer, a real identity in the Department of Psychology, started opened his lecture – ‘ladies and gentlemen, be clear, men and women are not equal’. While he was clearly throwing a grenade into a ...
