All Posts By digimon

BUT I WILL LISTEN TO MY FRIENDS ON FACEBOOK Research has repeatedly demonstrated three principle forces influencing the behaviour of consumers> these forces are: History Marketing Others We are all influenced by our past experiences in life and with a product or service. Most of us vote a particular way, not so much due the policies of ...

CONSUMERS KNOW A LOT – BUT HOW MUCH IS ACCURATE? I laugh every time a client corrects for me the perceptions highlighted by respondents in research. I laugh because I know the customer is both right and wrong. They are wrong to the extent that the facts they have to hand are not correct, while they are ...

WE LIVE IN A WORLD OF FEAR AND WE NEED TO UNDERSTAND THAT FEAR. I am not sure anyone actually looks at a product or services, other than bungy jumping (in my case) and saying I am afraid of you. I would argue that people are generally not afraid of products and services, they are just generally ...

YOU CAN SAY WHAT YOU LIKE AND I WILL BUY WHAT I LIKE I am sure that few people really go into a shop and on seeing a cheaper od better option say about the product they purchased last time – ‘stick your brand’. I suspect that it is not that aggressive or overt. That said there ...

FEW SAY IT – BUT DEEP DOWN MANY ACT ON IT Why do you think there are more bullet points and shorter paragraphs in online communication? Why do you think it is that trash TV like A Current Affair and Today Tonight have shortened their average story length from 6 minutes to three minutes? I would ...