All Posts By digimon

MYTH 5 – BMC IS THE RESPONSIBILITY OF THE MARKETING DEPARTMENT. I have found an increasing number of professional service firms employing in house marketing teams. I have found that these same firms: Don’t have clear marketing objectives other than - ‘more business’. Don’t know what value the marketing team can add to the business. Think that ...

MYTH 4 – COMMUNICATION IS NOT ABOUT BROCHURES I only read professional service firm brochures because of my interest in professional service firm marketing.  My behaviour has NEVER been influenced by such a brochure. In my experience professional service firm brochures all: Say exactly the same thing, with limited differentiation. Make claims they cannot back up and ...

MYTH 3 – BRANDING MEANS OFFERING QUALITY It is to the credit of many professional service firms that offering a quality product is the key to success. There is no doubt that offering a quality product is the starting point for every great business. There is no doubt that investing in the product (the front end of ...

MYTH 2 – MARKETING IS ALL ABOUT NETWORKING There is an all too common view within the professional services that marketing is all about networking. There is a view that marketing professional services is all about: Attending networking events. Board room lunches. Club memberships. I would argue however that marketing is not all about networking – and ...

MYTH 1 – ‘MARKETING IS NOT FOR US’ There is a view among many owners of professional service firms that marketing is just not for them. That view seems to stem from one or more of three attitudes: Marketing is beneath us. Our product sells itself. It is just too expensive. I would argue that there is a ...