BackADVERTISING IS NOT COMMUNICATION This is the sixth in what I believe is an important series of articles published in THE D. JOHN CARLSON REPORT on the subject of cutting costs in branding, marketing and communication. All factors addressed in this series centre around the core threads of knowledge, intelligence and strategy. This article highlights the cost saving ...
CUT COSTS BY REVIEWING
IT IS NOT JUST ACCOUNTANTS WHO AUDIT – AND MARKETING AUDITS CAN SAVE MONEY This is the fourth in what I believe is an important series of articles published in THE D. JOHN CARLSON REPORT on the subject of cutting costs in branding, marketing and communication. All factors addressed in this series centre around the core threads ...
CUT COSTS BY FOCUSING
DEFINE, UNDERSTAND AND ADDRESS – THEN FOCUS SOME MORE This is the second in what I believe is an important series of articles published in THE D. JOHN CARLSON REPORT on the subject of cutting costs in branding, marketing and communication. All factors addressed in this series centre around the core threads of knowledge, intelligence and strategy. This ...
CUT COSTS BY THINKING
BUSINESSES NEED TO THINK – REALLY THINK ABOUT MARKETING – WITH CLARITY AND DIVERSITY This is the first in what I believe is an important series of articles published in THE REPORT on the subject of cutting costs in branding, marketing and communication. All factors addressed in this series centre around the core threads of knowledge, intelligence ...
POST PURCHASE RATIONALISATION
RATIONAL BEHAVIOUR OFTEN BEGINS AFTER THE MONEY IS SPENT The proposition in this week’s edition of THE REPORT is that marketing becomes a whole lot more cost effective when: Business understands the purchase process. Know when to intervene in the purchase process. Knows how to intervene in the process. Certainly this approach is far more cost effective ...
