All Posts By digimon

THIS BRAND OR THAT BRAND ARE NOT THE ONLY OPTIONS The proposition in this week’s edition of THE REPORT is that marketing becomes a whole lot more cost effective when: Business understands the purchase process. Know when to intervene in the purchase process. Knows how to intervene in the process. Certainly this approach is far more cost ...

INFLUENCING THE EVALUATION PROCESS CAN POWERFULLY IMPACT ON SALES The proposition in this week’s edition of THE REPORT is that marketing becomes a whole lot more cost effective when: Business understands the purchase process. Know when to intervene in the purchase process. Knows how to intervene in the process. Certainly this approach is far more cost effective ...

HAVING IDENTIFIED THE PROBLEM- CONSUMERS SEARCH FOR SOLUTIONS The proposition in this week’s edition of THE REPORT is that marketing becomes a whole lot more cost effective when: Business understands the purchase process. Know when to intervene in the purchase process. Knows how to intervene in the process. Certainly this approach is far more cost effective than ...

BECOMING THE BRIDGE BETWEEN THE ACTUAL AND THE IDEAL The proposition in this week’s edition of THE REPORT is that marketing becomes a whole lot more cost effective when: Business understands the purchase process. Know when to intervene in the purchase process. Knows how to intervene in the process. Certainly this approach is far more cost effective ...

PERSUASION IS WELL AND GOOD BUT WILL THE AUDIENCE BELIEVE YOU? In this fifth of my series of 7 articles outlining my FORMULA FOR MANAGING CONSUMER BEHAVIOUR I will highlight the importance of persuasion and credibility. I have previously discussed six short cuts to persuading a person or group of people to behave as you want them ...