BackCONNECTING WITH PEOPLE IS A MAJOR DRIVER OF CONSUMER BEHAVIOUR Research psychologists have found a direct relationship between loneliness and life expectancy. Periods of prolonged loneliness can shorten life expectancy by up to 14 years according to recent research. Neurologists have found that the need for human to connect, like all mammals is hard wired in the ...
WHO LIKES FEELING UNIMPORTANT?
THE NEED TO FEEL SIGNIFICANT IS A MAJOR DRIVER OF CONSUMER BEHAVIOUR I would argue strongly that few drivers of human behaviour are under estimate, overlooked or ignored more that the basic human need to feel significant. The importance of the need to feel significant is under estimated, overlooked or ignored every time one of your staff: ...
IS VARIETY THE SPICE OF LIFE?
WHILE CONSUMERS AVOID CHANGE THEY WANT VARIETY In my last article I addressed the attraction to certainty and the lengths they will go to in order to avoid uncertainty. In a number of prior articles I addressed the merits of limiting choice as a strategy for increasing initial and repeat sales. In this article I will address the ...
HOW DO YOU FEEL ABOUT UNCERTAINTY?
CERTAINTY IS A MAJOR DRIVER OF COMSUMER BEHAVIOUR AND PURCHASING. If you are anything like the majority of human beings, you are none too keen on uncertainty. For most human beings the ‘knowledge’ that the sun will rise tomorrow is comforting, and the possibility that it might not is frightening. Equally: In a time of war, few ...
56 IS MORE THAN 30
CONSUMERS CONSISTENTLY LOOK TO THE BEHAVIOUR OF OTHERS The tendency of people to want to behave in a manner they believe is consistent with the norm has already been addressed in this series of article. As such I will not dwell on it here. That said, consensus or the attraction of behaving as the majority behave can ...
