BackTRANSPORTING PEOPLE TO AN EMOTIONAL PLACE CAN HELP MANAGE BEHAVIOUR Apple recently reported the largest quarterly profit in history – in excess of US$14 billion. Amazing indeed, especially when one considers that: Few consumers understand the technologies involved, but still think they are buying a superior product. Many of the competitive products with very similar if ...
30% OF CONSUMERS PURCHASED
THERE IS NO DIRECT CORRELATION BETWEEN CHOICE AND PURCHASE BEHAVIOUR A study at Columbia University found that when confronted with a selection of 6 jams, 30% made a purchase, whereas when presented with 24 jams only 3% made a purchase. While contrary to much conventional wisdom and the behaviour of many supermarkets this finding is entirely consistent ...
30%OF CONSUMERS PURCHASE
THERE IS NO DIRECT CORRELATION BETWEEN CHOICE AND PURCHASE BEHAVIOUR A study at Columbia University found that when confronted with a selection of 6 jams, 30% made a purchase, whereas when presented with 24 jams only 3% made a purchase. While contrary to much conventional wisdom and the behaviour of many supermarkets this finding is entirely consistent ...
25/26 DEMONSTRATED MIMICRY
SOCIAL FACTORS LEAD TO MIRRORING BEHAVIOUR WHICH DRIVES PURCHASES Like many studies before it research in 2013 found evidence of children mimicking the behaviour of others. Indeed some 25 of the 26 participants demonstrated such behaviour. What starts as mimicry in children develops into mirroring as people go older. Put simply, research shows a high propensity for ...
95% OF PURCHASING IS ON AUTOPILOT
HABITS ARE A SIGNIFICANT INFLUENCER NOT WELL RECOGNISED BY MARKETERS A study in the USA found firstly that around 95% of purchase decisions were made on the basis of habit. Perhaps more surprising in this study was the finding that only 9% of marketers appreciated this fact. (http://www.cmo.com/articles/2014/4/3/marketers_need_to_ma.html) This study further found that the failure to understand ...
