All Posts By digimon

40 YEARS OF RESEARCH

INITUITION IS AMONG THE MOST POWRFUL DRIVERS OF BEHAVIOUR In his book – ‘Thinking Fast and Slow’ – Nobel Prize winner Daniel Kahneman, provided an overview of 40 years of research pointing to two distinctly different types of thinking common in most human beings. Slow thinking is deliberate and considered while fast thinking is instinctive and emotional. ...

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91% UNHAPPY WITH THEIR BODY

THE IMPORTANCE OF SELF IMAGE, IMAGE CONGRUENCE AND ALLIGNMENT A survey of women in the USA found that a staggering 91% were not happy with their body. It was thought that this was in part due to an observation that only 5% of women have a body type considered consistent with that promoted in American media. I ...

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100% MORE POWERFUL

THE RESEARCH SUGGESTS – LOVE WILL NOT CONQUER ALL An amateur philosopher once suggested to me that there are two primary driving forces in life – love and fear. She suggested that every human behaviour or trait has its roots in one of these two forces. I am not sure this is so, but I am sure ...

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68% IN ONE ONE STANDARD DEVIATION

EVERYONE WANTS TO BE NORMAL – EVEN IF THEY SAY OTHERWISE On most things some 68% of people are within one standard deviation of ‘normal’. What is more, are despite what many may think of themselves and certainly say of themselves, most people want to be normal, or at the very least feel normal. Even teenagers who ...

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100% ARE INSECURE

INSECURITY IS AN IDENTIFIABLE AND MANAGEABLE DRIVER OF BEHAVIOUR While we all have differing levels of insecurity, every human on the planet (even Donald Trump) is insecure about something. I am sure even you, dear reader feel insecure about something. There is a common misconception that successful people, people with good people skills and great sales people ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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