All Posts By digimon

MAXIMISING THE ROI ON REWARDS IS A SCIENCE THAT FEW UNDERSTAND Dan Ariely a behavioural economist from Duke University is one of many who have studied at length the impact of rewards on consumer behaviour. Like most of researchers he found that the relationship between reward and behaviour is complex. He found among anything that if you ...

WHOM EVER SAID – IT ALL RELATIVE – WAS RIGHT Behavioural economist and Duke University academic Dan Ariely carried out a study in which respondents were initially shown two symmetrical faces (A and B) and asked which one they preferred. The responses were - 50/50 with no difference in total preferences. When the sample was shown a ...

PERCEPTION IS ALWAYS MORE IMPORTANT THAN REALITY There are those that would take the view that everything Tony Abbott says is false – or even a lie. There are those that will believe the opposite is true. There are those that would believe that Bill Shorten stands for absolutely nothing and there are those that believe the ...

THE FORCES THAT DRIVE CHANGE AND DISRUPTION Contrary to the beliefs of many, seniors do use social media. Indeed, in addition to being the segment in which social media usage is growing fastest, some 25% of seniors now use social media with around 65% using e-mail. As discussed at length in my lead article this week (in ...

TO LEVERAGE INOVATION YOU HAVE TO LOOK OUTSIDE OF THE BOX The top 10 jobs in 2013 did not exist in 2004. Many students entering university today are studying for jobs that do not exist yet. The future is getting harder to predict. Children born this year are projected to have 10-14 jobs by the time they ...