All Posts By digimon

MANY FACTORS IMPACT OF OUR PERCEPTION OF MOST THINGS – 3 OBSERVATIONS It is very tempting to get into a discussion of free will – or, more specifically, the extent to which any individual truly has free will. Suffice to say here that most philosophers now agree that the degree of free will humans have is ...

THE FACT IS – YOU RARELY KNOW WHAT THE TRUTH IS – 3 OBSERVATIONS Have you ever had someone lean over at a dinner party and give you the ‘inside story’ on how the CIA killed Kennedy, or that Bush knew about 9/11, Harold Holt was taken by the Chinese, or that Malcolm Turnbull did a ...

THE QUESTION IS – CAN YOU DO IT BETTER? – 3 OBSERVATIONS The fact is, we all have a personal brand, and we are communicating it every time we interact with another human being. Every time we interact with someone, we impact on their perception of us. Effective personal branding occurs when we embrace the importance of: ...

YOU CAN REALISE BUT NOT MANUFACTURE A PERSONAL BRAND – 3 OBSERVATIONS I often talk about creating a personal brand. While it is possible to create a corporate or product brand, it is much more difficult to create a personal brand. Certainly it is not possible to manufacture a personal brand in the way that it ...

YOUR PERSONAL BRAND IS DETERMINED BY BEHAVIOUR NOT WORDS – 3 OBSERVATIONS In my last article on personal branding I talked about how the behaviour of individual staff members ultimately determine the brand of the organisation they work for. Your brand is only ever as good as the behaviour of each and every staff member. Behaviour determines ...