BackACHIEVE SUSTAINED RETURNS BY BECOMING THE DISRUPTOR When he and Mc Cain competed for the presidency of the United States, Barrack Obama did something that had never been done before – he raised $55 million in just 29 days using only social media. He made it easier than ever for supporters to give, removing a number ...
90% ARE UNSOLICITED
LISTEN AND HARNESS YOUR CONSUMERS PAIN In the USA this year it is estimated that 90% of the 200 billion e-mails sent each day are spam. It is not surprising therefore that fewer and fewer e-mails are being read. I suspects on a per capita basis the situation is not a lot different in Australia. This highlights ...
4 GENERATIONS FOR THE FIRST TIME
UNDERSTAND THE SOURCES OF DISRUPTION AND VIABLE RESPONSES For the first time in history we have three generations working side by side: The ‘write me’ baby boomer. The ‘call me’ X gen. The ‘email me’ Y gen. The ‘text me’ millennials. As discussed at length in my lead article this week (in THE REPORT) the world is ...
77% USE SOCIAL MEDIA
DON’T WASTE MONEY ON SOCIAL MEDIA A lot of money is wasted on social media. A lot of time is wasted on social media. I have wasted both time and money trying to build my brand on social media. Fortunately most of the time and money I have wasted was spent getting it right, so in truth, ...
SOLD FOR $22 MILLION
WHAT ELECTRONICS, PUBLISHING AND FOOD HAVE IN COMMON IN AUSTRALIA So what do electronics, publishing and food in Australia have in common? The answer is Dick Smith. Personally I don’t really warm to Dick Smith, but I cannot help but respect the way he has built: Dick Smith electronics, and sold it to Woolworths for $22 million. Australian ...
