BackHOW RICHARD LOST HIS VIRGINITY His autobiography was entitled – How I Lost My Virginity, and it is a good real – even if you are left with the impression that some stories have been embellished. But, I guess, if you were not left with such an impression, it would not be an autobiography. Indeed, there-in ...
$67 BILLION – DOWN BUT STABLE
BILL GATES IS NOT THE RICHEST MAN IN THE WORLD FOR NOTHING While Microsoft is not growing as fast as it once did, it remains the 4th most valuable brand in the world and the principle source of the wealth that has made Bill Gates the richest man on earth. This is despite the fact that there ...
$76 bILLION AND GROWING
LEARN FROM GOOGLE NOT THE DILL NEXT DOOR I am continually reminded of the words of an international high level consultant who said to me – ‘I don’t do business with Western Australian’ businesses because their CEO’s know it all’. Well, if they know it all why are they not as successful in reality as they are ...
93% MORE LOYALTY – MAYBE
3 other issues in brand loyalty Some say that good corporate citizenship drives purchases and builds brand loyalty. Consider - 93% of consumers are more loyal to companies that engage in corporate social responsibility (Cone) Many say that such findings are misleading and highlight alternative findings - Only 3% of consumers give consideration to the sustainability or ...
76% SERVICE IS THE TRUE TEST
3 truths about service and loyalty So many firms promise good service and so few businesses deliver it – with even fewer articulating the difference between the two. I would argue that service standards in Australia are so low that there are very real opportunities for businesses that offer both high quality and memorable service. Consider: How ...
