All Posts By digimon

3 benefits of critical thinking It is commonly suggested that people shop online dur to price or in search of lower prices. The fact is however in the plethora of studies I have reviewed: Only one found price to be the number one factor. A number found it to be the 2nd most important factor. ...

3 keys to innovation in your business This year expenditure by the Australian government on science and innovation has fallen to 2.2% of the budget - the lowest level since 1984/85., according to Fairfax Media. I would argue that this reflects the low priority place by the Australian government and Australian business has placed on innovation, despite ...

3 keys to cutting costs and increasing income I think it was David Ogilvy who first said – ‘50% of advertising does not work, thank god the client does no know which 50%. While this sounds clever, the truth is, very often no one know if an advertising campaign worked or not. All too often there is ...

3 keys to brand loyalty Much has been written about the death of brand loyalty. I would argue however that brand loyalty is alive and well. Brand loyalty is important because it costs some 5 times more to acquire a new client than generate repeat sales from loyal customers. There is also a greater likelihood of referral and ...

3 things more important than advertising Despite its profile and the hype generated by advertising agencies and advertising media, advertising jus is one small element of marketing and most often not the most important. Marketing starts with the consumer and developing the products or services that address their needs and wants, involves addressing customer service expectations, setting ...