All Posts By digimon

PUT ETHICS BEFORE SCR

3 reasons why ethics makes good commercial sense Over recent years a great deal has been written about the importance of Corporate Social Responsibility. Many businesses have invested significant sums of money in CSR. More recently, thanks to Michael Porter, there has been a lot written and said about Corporate Shared Value. A number of businesses have ...

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VALUE CUSTOMER TIME

3 reasons why TELSTRA is not more profitable I had the misfortune of having to buy a new phone at a Telstra shop in the city of Perth yesterday. I have never purchased a phone before with all my previous phones being purchased by my staff. I now have a greater appreciation of all that I was ...

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LEARN FROM TESLA

3 important priorities I have always seen merit in learning what you can from the smartest people you can. Following on from this, I have always believed in learning from the successes of the best businesses on the planet. In my view Elon Musk is one of the smartest business people on the planet and Tesla is ...

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HELP ME – I HATE SHOPPING

3 insights for ALL businesses – not just retailers I know that I am not alone, but I hate shopping. I hate it so much that I actively avoid doing it – and spend a lot less than I could and often should. If there is any way I can avoid shopping I will – and I ...

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DEFINE QUALITY

3 overlooked issues and 3 recommendations Like beauty, quality is in the eye of the beholder. Quality is not an absolute concept, and at the risk of overdoing the platitudes – ones man’s meat is another man’s poison. If I had a dollar for every commercial I have seen that claims to be offering a quality product or ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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