Back3 insights from Virgin, Apple and Google I laugh when I read an organisation’s values on their website. Why would you tell people what your values are and why would they believe you? I would argue that they will rarely believe you viewing the words as nothing more than puff and window dressing. I would argue that values ...
MAKE IT EASY TO BUY
3 lessons from COLES. I am amazed by how many organisations make it hard to engage with them and buy what they are selling. I went on to a Not for Profit site today with a view to making a donation to one of the appeals supporting the crisis in Nepal. What I found was that most ...
TELL THE TRUTH
3 incredible claims from DJs, MYER and WOOLWORTHS Positioning statements if authentic can contribute much in the branding of a business. I would argue however that an inauthentic statement of any kind will more often than not detract from the branding of a business’s by bringing into question the credibility of the claims made by that business. Consider ...
STOP BUYING PROMOTIONAL JUNK
3 tips in managing marketing costs How much promotional ‘junk’ have you been given over the years? How many branded rulers, pens, pads, paper weights, calculators and cuff links have you been given and subsequently disposed of. In my case it would be truck loads. I have received hundreds of pens, scores of rulers, thousands of pads, ...
TALK TO DECISION MAKERS
3 lessons regarding LINKED IN Social media is the flavour of the decade. Indeed, I cannot think of an issue that has received more attention in the business and general media in recent years. Most of the media coverage has considered three broad categories of social media: Consumer to consumer Business to consumer Business to business There is ...
