Back3 lessons for ALL RETAILERS We often hear people suggest that after a rough day they need some ‘retail therapy’. But is there such a thing a retail therapy? Can shopping have a therapeutic effect? Can the concept of retail therapy be leveraged? The answers to these questions are: Yes Yes Yes A study at University of Michigan looked at the ...
EXCHANGE YOUR 2000 CONNECTIONS FOR 20 RELATIONSHIOPS
3 strengths of LINKED IN and 3 tips for leveraging it The fact is no amount of LINKED IN connections or any social media connections will deliver you or indeed anyone business. Indeed, if simply being on LINKED IN does deliver you a job – it will be a matter of chance and I would argue that ...
IS CSV BETTER THAN CSR?
3 points made by Michael Porter at Harvard CSV – Corporate Share Value is a concept developed by Michael Porter and his colleagues at Harvard University. CSR is of course – Corporate Social Responsibility. According to Porter CSR is all about: Being responsible. Doing no harm. Redistributing money. It is often essential, but rarely commercial in its own ...
HOW TO KILL A BRAND
3 lessons from JEEP I occasionally watch the CHECK OUT on ABC on a Thursday evening. I can recommend it. Here is a link to the first episode of the current series - http://www.abc.net.au/tv/thecheckout/episodes/s03ep01.htm The item I am interested is that referring to JEEP. I would argue that it is very damaging to the JEEP brand in Australia ...
HOW DO YOU REDUCE YOUR ADVERTISING BUDGET?
3 lessons you can learn from ZARA Zara is now one on the largest retailers in the world and it has got there will very little advertising indeed. Its advertising budget is a fraction of that of its international and local competitors – and yet Zara continues to eat into their market share. Why is this so? How ...
