Back3 lessons from NIKE It is generally accepted that there are three factors that drive purchase behaviour: History Marketing Others We all bring to each and every purchase decision our experiences and the things we have learned over time. This in turn impacts on our purchase behaviour. We are all impacted by the marketing we see hear and ...
HOW DO TRENDS START?
3 questions to ask CORONA The next time you consume a Corona beer ask yourself, or better still ask Corona: Does the beer taste better with the lime in the neck? Why do you put lime in the neck of a Corona and not another beer? Why does Corona advertise putting lime in the neck of ...
WHY DOES BUSINESS LACK IMAGINATION?
3 degrees of Harvey Norman In yesterday’s blog I referred to my experiences in watching a quarter of AFL football on Saturday and as such 40 minutes of watching commercial television. During the course of my 40 minutes of commercial television, I guess I saw commercials for 8 different businesses and the products they were selling. Setting ...
IS BEING THERE ENOUGH?
3 West Coast attractions I watched a quarter of AFL football on Saturday afternoon. Not a common occurrence for me, but I was down on the farm, I was tired and it was raining. Congratulations to the Bulldogs by the way. During the course of my viewing I saw three of four commercials for a business called – ...
IF AT FIRST YOU DON’T SUCCEED………..THEN WHAT?
3 success strategies The conventional wisdom is that this saying should read – if at first you don’t succeed, try and try again. But I have never liked conventional wisdom. It is inevitable involves socialisation and in invariably based on common sense – neither of which I have any time for. In my mind the saying in question ...
