BackPERSONAL BRANDING IS IMPORTANT FOR ANYONE ENGAGING WITH CUSTOMERS – 3 OBSERVATIONS I recently wrote about the importance of personal branding for everyone in business regardless of their position within an organisation. It is not just Elon Musk, Bill Gates and Warren Buffet that need to consider their personal brand – and one of the reasons ...
DON’T EXCLUDE EMPLOYEES
PERSONAL BRANDING IS IMPORTANT FOR EMPLOYEES AND MANAGEMENT – 3 OBSERVATIONS When many people think about personal branding, they think of businessmen like Richard Branson, sportswomen like Maria Sharapova, and would be politicians like Donald Trump. Indeed, you know when you have made it in the personal branding stakes when your name is your brand, as ...
E-commerce – Changing Daily
IT IS A FUTURE THAT IS CHANGING FAST – 3 OBSERVATIONS A recent series of articles addressed significant marketing trends of 2016. Among those trends was ‘e-commerce’. E-commerce is growing at a staggering rate with 50% of all retail expected to be online by 2030. Within e-commerce there are a number of sub-trends including: Omni-channel retailing Embracing ...
E-commerce is not all about E-tailing
THE GOAL IS SECURING THE SALES BY WHATEVER MEANS – 3 OBSERVATIONS The truth is, the goal is, or at least should be, to secure initial sales and the ongoing sales associated with repeat business and referral. Many businesses establish an e-commerce presence solely for the purposes of securing online sales. Most businesses I have spoken to ...
TECHNOLOGY WILL NOT DELIVER LOYALTY
CUSTOMER LOYALTY CAN BE ALIVE AND WELL – EVEN ONLINE – 3 OBSERVATIONS I have written often about the fallacy behind the notion that customer loyalty is dead. I cannot count the number of times over recent years, that people have suggested to me that there is no longer such a thing as customer loyalty, and ...
