Back3 – fifths of nothing When I research, plan and write a marketing strategy for a client, that client always intend to implement it, and most do just that. Those that don’t – tend to think that having a strategy and action plan is enough. When I research, plan and write a branding strategy for a client, ...
HOW DO YOU DETERMINE YOUR PURPOSE?
3 critical issues To know your purpose or that of your organisation it is important to know Who you are. What you are good at. What you do. I would argue however that there are three more important questions that need to be addressed: Who are you serving? What are they looking for? How will they benefit? The ...
DOES PRODUCT PLACEMENT WORK?
3 brands and 3 surprises Product placement came onto the scene in the 1930’s with the placement of White Owl Cigars, received a lift in the 1980’s with Tom Hanks wearing Ray Ban sunglasses in a number of movies and has continues to grow – particularly in movies and on television ever since. In movies and television ...
WHAT IF PEOPLE DON’t RECALL YOUR ADVERTISING?
WHAT IF PEOPLE DON’T RECALL YOUR ADVERTISING? 3 problems Have you wasted your money if people do not recall your advertising? Well the first questions we have to ask are: Are the people in question in your target market? Do the people you asked use the media you used? Do the people you ask have dementia? Very often the people ...
IS LEW LOOKING AT MYER?
3 reasons Myer is on the way out The Financial Review suggested yesterday that Solomon Lew’s Premier Investments might be looking at the possibility of acquiring Myer. Setting aside the fact that a ‘possibility’ may not constitute news, I would have thought that Premier investments would not be serving its shareholders well if it were not looking ...
