Back3 mistakes and 3 solutions In 2005 some 156,000 new products were launched in the United States and 75% of them failed within 3 months. In that same year 21,000 brands were launched worldwide with 52% of them failing within 3 months. Not only is this typical of most western countries, research suggests it is consistent from ...
DO OTHERS SEE THE LEADER YOU SEE (IN YOU)?
3 judgements in 30 seconds Many of us like to think of ourselves as a leader and as exhibiting leadership qualities. Many of us see a leader when we look in the mirror, but do others see that same leader? Setting aside issues relating to the definitions of ‘leadership’, this question might better be framed as follows ...
IS SOCIALISATION DAMAGING YOUR BUSINESS?
3 problems, 3 solutions and 3 actions The education system in Australia, like that of most western countries, might better be called the ‘socialisation system’. It is not that the system does not educate – it certainly does. The fact is however the overwhelming priority is socialisation – ensuring that people understand and comply with social norms. The ...
ARE YOUR CUSTOMERS WAITING FOR SOMETHING?
3 problems to solve and 3 needs to exploit Psychologist Hugh Mackay suggests that one of the key drivers of human behaviour is the need for something to happen. He suggests that people are constantly want and waiting for something to happen. I would argue that to a very large extent he is right. Consumers like all ...
DO DEVELOPERS REALLY UNDERSTAND BRANDING?
3 mistakes and 3 truths The fact is some developers really understand branding but most, including many of the bigger operators do not. I would argue that while they might think they understand branding, like so many business people they think branding is about: Attracting customers. Names and logos. Branding campaigns. I would argue that in fact branding ...
